BBM users on Android and iPhone will now be able to make free voice calls to BBM contacts over a Wi-Fi or cellular data connection with BBM Voice, as well as access BBM Channels, a broadcast service, BlackBerry said in a statement.
The free voice call feature is already available for Blackberry handset users.
BBM Channels allows users to chat with other BBM users on topics of interest them. These range from products, hobbies and sports to entertainment, fashion and cars.
In addition to this, BBM users on Android, iPhone and BlackBerry smartphones will also get features like one-click sharing of photos, documents and voice notes.
"Today's announcement gives Android and iPhone customers the rich experience of BBM Voice and BBM Channels -- two great ways to connect with friends, family and colleagues, to build out communities around shared interests, and to follow your favourite people and brands," BlackBerry President (Global Enterprise Solutions)
BlackBerry slashes Q5 price by 20% to Rs 19,990
The BEST and WORST gadgets of 2013
BlackBerry launches Porsche-designed smartphone
BlackBerry's BBM chief to quit company
Whats App, BBM, We Chat, Line: Which is the best app for your phone?