According to experts, the company might be trying to ape Amazon, the largest e-commerce player in the world.
Amazon operates as a marketplace, and not just a seller.
Both the Flipkart founders, Sachin Bansal and Binny Bansal, have worked at Amazon.
With foreign direct investment barred in e-commerce, it is a breather for a player such as Flipkart.
The company could try other things to expand its offerings, said PricewaterhouseCoopers Executive Director Rachna Nath.
Last year, Amazon announced its India foray but indirectly, through a product and price comparison site, Junglee.com.
The multi-brand retail policy announced by the government last month doesn't allow foreign direct investmentĀ in e-commerce.
While no FDI is permitted in online B2C (business to consumer or frontend retail), there is no restriction in B2B (business to business) or even backend.
Simultaneously, the government might be looking at strengthening
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