The search giant is keen to pocket a hefty slice of India's online advertising market, an Rs 1,300-crore (Rs 13-billion) market in 2011 that is set to touch Rs 3,400 crore (Rs 34 billion) by 2015 according to KPMG estimates.
"At a micro level, online display advertising, which constitutes of banner ads, sponsorship links, rich media and digital video, is a sizeable portion of the total advertising market and has got us very excited for India this year," says Daniel Alegre, president, Japan and Asia-Pacific operations of Google.
Starting last year, Google's revenue growth reflected a strong hold in display and mobile advertising.
Company's display revenue increased by an estimated 61 per cent during 2010, boosted by the success of Google's subsidiaries YouTube and DoubleClick. On the mobile ad side, Google is benefiting from the increasing popularity of the Android operating system and the AdMob acquisition.
India has become the most promising growth markets for technology and social networking companies due to its young and increasingly affluent population of nearly 80 million active internet users and 750 million mobile subscribers.
Recognising the fact that mobile internet in India is on a fast track -- an estimated 40 million users access internet from mobile -- Alegre maintains that Google Goggles, a way to search the web on mobile devices just by taking a picture, could be the next big thing in display advertising on mobile.
"Google Goggles could one day enable advertisers to deliver great display ads to users. Imagine pointing your phone's camera at an ad for a car in a magazine, and having the car appear in 3D in your mobile device", he explains.
"Or pointing at a movie poster and having the movie trailer play in the device, right in your hand."
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