After endorsing Lotto, Malabar Gold and HPCL, tennis star Sania Mirza has been roped in by Tata Indicom with the launch of a limited edition of 'Signature Series' of handset called 'Sania Fone'.

Prabhat Pani, COO, AP and Karnataka circle of Tata teleservices said, "The youth is a big market for Tata Indicom and the launch of 'Sania Fone' is one such effort to connect with this segment."

The teenaged tennis sensation is being managed by Banagalore based Globosport which also manages cricketer Zaheer Khan and film star Saif Ali Khan.