BUSINESS

Suzuki launches new bike: 'Zeus'

Source:PTI
May 16, 2006 18:28 IST

Suzuki Motors on Tuesday launched its second model 'Zeus' -- a 125 cc single cylinder bike in the Indian market, targetting college students and executives.

"Zeus is an indicator of our efforts to offer world class technology adapted for the Indian conditions," Suzuki Motorcycles India, joint managing director, Katsumi Takata said on Tuesday.

Zeus will be available in three vibrant colours at an introductory price of Rs 46,084 (ex-showroom) he added. Earlier in April, the company had launched its first 125 cc bike 'Heat' in the Indian market.

The company has also appointed 50 dealers across the country for its sales network with the new dealership in Mumbai being opened on Tuesday.

The company plans to open a total of 70 dealership by May end  and a large part of these would be in Tier II cities, said Sales and Marketing Head, Deepak Pandey.

Suzuki has sold 7,000 bikes of its 'Heat' model in this duration of one and half months, he said.

The manufacturing plant in Gurgaon produces 10,000 bikes monthly currently  and the company plans to take the capacity to around 1,80,000 bikes in one year.

This wholly owned subsidiary of Suzuki Motors Japan had invested Rs 200 crore (Rs 2 billion) in this plant and would infuse fresh investment as and when the capacity goes up, with the aim being to achieve the 500,000 bikes production as soon as possible, Takata added.

Source: PTI
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