South Indian television network Sun TV has entered into a $25 million joint venture with Astro All Asia Network to originate, aggregate and distribute television programming and channels for a global audience.
Both parties will aim for working together in content creation for filmed and other entertainment products in Indian languages including Tamil, Telugu, Kannada, Malayalam, Hindi and Bengali for distribution to international markets.
The cooperation shall also include a Tamil language channel to be developed by the joint venture exclusively for distribution on the Astro Direct-To-Home satellite multi-channel television platform in Malaysia and other South East Asian markets as well as a Bengali language channel for distribution in India, South East Asia and other markets.
Haji Badri bin Haji Masri, chairman, Astro, said: "This partnership presents us with an excellent channel for the exchange of cultural and intellectual assets between India and Malaysia. We look forward to contribute in creating and aggregating Indian-language original programmes and help promote the export of Indian creative assets globally."