Promising "competitive pricing", Space TV, the DTH venture of Tatas and Star, on Friday said it would begin operations by the end of this year.
The Rs 1,600 crore (Rs 16 billion) venture, which has already been delayed as its file kept shuttling between various ministries for clearance, has begun discussions with all major broadcasters to complete its bouquet.
"We plan to launch the service by the end of 2005. Our service will be competitively priced in the market," Vikram Kaushik, CEO, Space TV said.
The DTH market in India, still in infancy, has already witnessed a competition on the pricing front with Subhash Chandra-promoted 'Dish TV' recently slashing prices to ward off threats by public broadcaster Prasar Bharati's free-to-air platform 'DD Direct+'.
Asked whether the delay in starting services would hurt its prospects, especially when Dish TV and 'DD Direct+'
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