Contrary to the global strategy, Japanese electronics firm Sony Corp has decided to continue with cathode ray tube televisions in India.
The move comes on the back of the potential for the conventional televisions in India in spite of the rising popularity of LCDs and plasmas.
Masaru Tamagawa, managing director, Sony India, said, "Sony has ceased production of picture tubes used in colour televisions. However, in India since demand for conventional TVs still exists, the production and the sale of CRT TV will continue."
Industry watchers said high-end televisions were gaining popularity in urban markets, while first-time buyers and rural markets prefer conventional televisions.
Globally, Sony has taken a strategic decision to exit from the CRT TV business from this month-end due to a slow