But experts say it still has to crack the code in the regional space.
N P Singh has been working with Multi Screen Media, popularly known as Sony Entertainment, for 12 years now.
"That's a long time, but I still feel good every morning about going to office," Sony's chief operating officer says, with a smile.
Singh must be feeling even better these days, with the sixth edition of Kaun Banega Crorepati opening with a 6.1 TVR (television viewership ratings) -- the highest such rating for any show across all general entertainment channels.
In key demographic segments like SEC A and B homes, it has delivered 7.7 and 8.3 TVR, respectively.
KBC's success is also a big relief as it vindicates Singh and his team's decision to shift the game show to weekends. KBC has helped consolidate the flagship channel, Sony Entertainment Television's position among the top four.
According to figures released on Wednesday, SET is now a strong number three just seven gross rating points lower than market leader Zee TV.
What has helped SET is that it shifted its focus from the earlier one show and only a few non-fiction properties to a more staple diet of fiction.
The hard work has paid off.
And it's not only SET.
All other channels on the Sony network -- MAX (Hindi movie channel), SAB (family entertainment), PIX (English movie), MIX (Hindi music), Aath (Bengali movie) and the recently launched SIX (sports) have a clear roadmap.
Singh says the parent company's recent decision to buy out Indian promoters has also shown the confidence it has on the Indian management.
But not everyone is so convinced about Sony's road ahead. For example, it has to expand in the regional space if it wants to grow as rival networks Star, Zee and TV 18 (with the help of ETV channels) have a strong presence in that space.
"The gap which Sony has is that it does not have niche, news and regional presence, which are all growing," says media agency MEC's National Trading Director Hariharan Vishwanath.
Another top executive of a media buying firm says the reach of the network is a big issue.
While Star and Zee have strong presence all-India, barring the Indian Premier League property, Sony is nowhere outside the Hindi-speaking markets.
And even for the flagship brand SET, the real challenge
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