Corporates could now target personal SMS messages to rake in more revenue at lower service costs for subscribers.
According to the developers of the application, it can be deployed in both GSM and CDMA networks and it will deliver operators the ability to increase revenues through opt-in advertising.
And the benefit for the end-users? Subscribers who choose to receive advertising messages will have their network charges lowered.
"In countries like India where texting is very popular the concept will attract new mobile customers as well as facilitate greater use of texting," says Glenn Murray, Anam Mobile in an e-mail interview with PTI.
The technology soon to be demonstrated at the upcoming 3GSM Congress in Barcelona is developed by San-Francisco based Amobee Media Systems, while Dublin-based Anam Mobile is the technology provider.
This new medium could act as a new measurable advertising channel for brands and provide mobile users the ability to communicate more for less.
"Text messaging has the greatest network traffic beyond voice so therefore the greatest potential to enhance revenues from advertising sources. The network cost of implementing the solution is relatively low compared to the revenue potential," says Murray.