Digital technology major, Samsung Electronics, strengthened its touch screen mobile phone portfolio by launching three new products Star, Star 3G and BeatDJ in the Indian market recently.
With this, Samsung now has seven touch screen phones in its portfolio of over 50 handset models.
Young consumers are driving the trend for affordable multimedia phones, giving expression to their needs for music and
imaging. We feel that touch as a technology and interface will redefine the industry, Sunil Dutt, country head (mobile division), said.