While the obvious gainers are export-led sectors like information technology and the biggest losers are oil marketing companies, most companies are putting up a brave face.
However, they expect the splinters of the currency turmoil to hit them at a later stage.
Business Standard spoke to a number of finance chiefs.
Though most put up a brave front, very few wanted to talk on record, claiming it was premature to draw a conclusion.
R Shankar Raman, chief financial officer, L&T, said. "This is a time of unprecedented fluctuations. So, it's wise to mitigate your financial risks, rather than use currency risks as an opportunity.
L&T has a billion dollars of foreign currency debt.
So, we try to carefully hedge ourselves, swapping some of it into the rupee or buying forward.
But the splinters would catch us. Fortunately, most of our operations are in India. So, our business model allows us to remain relatively insulated."
Most are betting on the fact that this is temporary.
"While Reserve Bank of India is continuously buying dollars, there is no corresponding supply coming in, from foreign direct investment, external commercial borrowings or foreign institutional inflows.
For exporters, the incentive to forward-sell dollars has gone down significantly. But this is not a long-term scenario.
The US economy is not that strong to prop up the dollar like this. As a corporate, I don't think we would take any steps on our foreign currency exposures at this volatile juncture, as the rupee has already depreciated," said Prabal Banerjee, CFO, Adani Power.
Many companies have foreign currency loans on their books, either as working capital for foreign operations, or acquisition-related debt.
But CFOs at most large business groups feel despite a depreciating rupee, keeping the benign interest rates in developed markets like the US in mind, it would be better to hold
Rahul Dravid on how Team India can get back to No. 1
ONGC's Sarraf adjudged best CFO in PSUs
Tata Steel to give 18.5% of salary as bonus
Hindalco to now tap cash trapped in Novelis
Markets post marginal gains, L&T zooms 6%