According to an online survey conducted by US-based Starcom Mediavest to study trends on investors' choice of broking firms, Anil Dhirubhai Ambani Group firm Reliance Money was voted as the top platform in terms of security and cost effectiveness.
Motilal Oswal led the general perception about being the most research driven stock trading player, while ICICI Direct was considered as the most accessible by the respondents, the survey said.
In terms of respondent's perception of best online security, Reliance Money received 47 per cent votes followed by ICICI Direct with 20 per cent endorsements. Although Reliance Money leads the tally on online security, it is more favoured by business owners (54 per cent) than retired individuals (29 per cent), the survey showed.
For cost-effectiveness in stock trading, more than half (54 per cent) believe that Reliance Money is the best followed by 5paise.com, which got 15 per cent votes. Meanwhile, just 7 per cent respondents rated ICICI Direct as cost effective. Motilal Oswal found favour with 34 per cent respondents for being the most research driven stock trading player.