This promises to be the beginning of another famous cricketing rivalry. Reebok India has written to sports management firms protesting against its brand ambassadors sporting rival Nike's logos on their trousers.
The clash has been in the making ever since Nike became the Indian cricket team's official licensee for apparel merchandise with a bid of Rs 197 crore. Reebok had bid Rs 120 crore.
Sources close to Collage Sports - which manages Virender Sehwag and Gautam Gambhir, among others - said it had received a letter from Reebok India asking how Gambhir, on contract with Reebok, could brandish the Nike logo.
Similar letters have gone out to other firms that manage other members of the Indian cricket team, including captain Rahul Dravid, MS Dhoni, Irfan Pathan, Yuvraj Singh, VVS Laxman, Harbhajan Singh and Ajit Agarkar. Dhoni, Pathan and Laxman also have the Reebok logo on their bats.
Reebok does not seem to mind its ambassadors sporting the Nike logo on the non-leading
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