Zed, who is President of Universal Society of Hinduism, in a statement in Nevada on Friday, urged India's large business houses to pledge at least one third of their wealth to charity.
Quoting scriptures, Rajan Zed said that charity was a duty, which should be undertaken with sympathy and modesty. He suggested India''s wealthy to stay away from the greed and always keep God in your life.
Stressing renunciation, Zed pointed out that three opening words of ancient scripture Isha Upanishad: tena tyaktena bhunjita said it all-'by renouncing it {the world}, enjoy it.' Bhagavad-Gita, another ancient scripture, also promised 'freedom through renunciation'.
Consumerism had resulted in neglecting spiritual values, Rajan Zed argued and quoted Bhagavad-Gita, which says: there are three gates to self-destructive hell-greed,
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