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Adidas' tagline during the world cup was...
February 05, 2008 09:45 IST
Brand Punchlines
Punch lines play an important role in ads. You know the brands well; do you also know their punch lines? Take the Rediff Business Quiz
Biz Quiz is best viewed in Internet Explorer (IE) and Netscape above version 6.0.
1. Which tagline did Adidas carry during the Cricket World Cup? a) Impossible is nothing b) Just do it c) Forever Sport
Wrong! Try again..
Wrong! The correct answer is Impossible is nothing. Adidas roped in 30 sports personalities for this campaign, including Sachin Tendulkar and David Beckham. Its TV commercial with Sachin was the first one featuring an Indian sportstar to be telecast in the United Kingdom and Australia. Adidas wanted its customers to relate to the tagline with real life experiences.
Correct! Adidas roped in 30 sports personalities for this campaign, including Sachin Tendulkar and David Beckham. Its TV commercial with Sachin was the first one featuring an Indian sportstar to be telecast in the United Kingdom and Australia. Adidas wanted its customers to relate to the tagline with real life experiences.
2. Even countries have taglines. Which country is called 'Land of a million elephants'? a) India b) Laos c) Malaysia
Wrong! Try again..
Wrong! The correct answer is Laos. The Laos People Democratic Republic is a landlocked country surrounded by Vietnam, Thailand, and China. The word Laos means land of a million elephants. It has a green and mountainous terrain. Although its official language is Lao, English and French are also spoken.
Correct! The Laos People Democratic Republic is a landlocked country surrounded by Vietnam, Thailand, and China. The word Laos means land of a million elephants. It has a green and mountainous terrain. Although its official language is Lao, English and French are also spoken.
3. Which Indian company has the tagline 'Power on. India on'? a) Tata Motors b) Maharashtra State Electricity Board c) Reliance Power
Wrong! Try again..
Wrong! The correct answer is Reliance Power. Part of the Reliance Anil Dhirubhai Ambani Group, Reliance Power is headed by Anil Dhirubhai Ambani. The company is an associate of Reliance Energy and will list in early February. It recently concluded its maiden public issue, which was grossly oversubscribed.
Correct! Part of the Reliance Anil Dhirubhai Ambani Group, Reliance Power is headed by Anil Dhirubhai Ambani. The company is an associate of Reliance Energy and will list in early February. It recently concluded its maiden public issue, which was grossly oversubscribed.
4. A well-known processor maker recently changed its tagline to 'Leap ahead'? Identify the brand and its erstwhile punch line. a) Microsoft -- Your Potential, Our Passion b) Intel -- Intel Inside c) IBM -- I think therefore IBM
Wrong! Try again..
Wrong! The correct answer is Intel -- Intel Inside. After more than 20 years of service, Intel let go of its tagline 'Intel Inside' in favour of a new logo and tagline. Its new tagline is 'Leap Ahead' and its new logo is simply 'intel', with the same swoop around the word that has circled the phrase 'Intel Inside'. The new tagline is meant to express the continuance of the company's past performance in terms of technology.
Correct! After more than 20 years of service, Intel let go of its tagline 'Intel Inside' in favour of a new logo and tagline. Its new tagline is 'Leap Ahead' and its new logo is simply 'intel', with the same swoop around the word that has circled the phrase 'Intel Inside'. The new tagline is meant to express the continuance of the company's past performance in terms of technology.
5. What is the tagline of Apple's Ipod nano? a) 1,000 songs in your pocket b) A song for everyone c) World's smallest player
Wrong! Try again..
Wrong! The correct answer is 1,000 songs in your pocket. Apple Ipod nano's tagline combines the two important aspect of this product -- its size and flash memory. It is a sleek looking, incredibly small device that can easily fit into your pocket and can store up to a 1,000 songs.
Correct! Apple Ipod nano's tagline combines the two important aspect of this product -- its size and flash memory. It is a sleek looking, incredibly small device that can easily fit into your pocket and can store up to a 1,000 songs.