Who gives pink Cadillacs as incentives? Take the Rediff Business Quiz and find out how much you know about the world's biggest fashion houses.
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1. Who gives pink Cadillacs as incentives? a) Elizabeth Arden b) Mary Kay Inc. c) Estée Lauder
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Wrong! The correct answer is Mary Kay inc. Mary Kay Ash, founder of Mary Kay Inc, one of the largest beauty products firms in the United States, sold a child psychology book door to door in the late 1930s. She set up her company on September 13, 1963. Her business grew steadily, helped by her positive philosophy and generous use of incentives, such as free pink Cadillacs and diamond jewelry. Mary Kay employees, however, are not eligible to win the use of a pink Cadillac. Only Mary Kay Independent Beauty Consultants can win the use of a 'trophy on wheels.' Mary Kay is a direct selling company and Mary Kay Independent Beauty Consultants are entrepreneurs who own their own Mary Kay business.
Correct! Mary Kay Ash, founder of Mary Kay Inc, one of the largest beauty products firms in the United States, sold a child psychology book door to door in the late 1930s. She set up her company on September 13, 1963. Her business grew steadily, helped by her positive philosophy and generous use of incentives, such as free pink Cadillacs and diamond jewelry. Mary Kay employees, however, are not eligible to win the use of a pink Cadillac. Only Mary Kay Independent Beauty Consultants can win the use of a 'trophy on wheels.' Mary Kay is a direct selling company and Mary Kay Independent Beauty Consultants are entrepreneurs who own their own Mary Kay business.
2. Which fashion house was born in 1921 in Florence? a) Louis Vuitton b) Gucci c) Prada
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Wrong! The correct answer is Gucci. In 1921, Guccio Gucci opened a small luggage and saddlery in Florence, selling exclusive leather goods created and produced by the best Florentine craftsmen. Soon the Florence shop attracted a sophisticated international clientele. This overwhelming success prompted the opening of a new Gucci shop in 1938 on Via Condotti in Rome.
Correct! In 1921, Guccio Gucci opened a small luggage and saddlery in Florence, selling exclusive leather goods created and produced by the best Florentine craftsmen. Soon the Florence shop attracted a sophisticated international clientele. This overwhelming success prompted the opening of a new Gucci shop in 1938 on Via Condotti in Rome.
3. Who was Giorgio Armani's founder partner? a) Mario Valentino b) Sergio Galeotti c) Don Vito Corleone
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Wrong! The correct answer is Sergio Galeotti. Giorgio Armani S.p.A. was founded in Milan on July 24, 1975 by Sergio Galeotti and Giorgio Armani -- the company's current President, Chief Executive Officer and sole shareholder -- and later that year, the first Giorgio Armani Borgonuovo 21 ready-to-wear collection (S/S 1976) was presented.
Correct! Giorgio Armani S.p.A. was founded in Milan on July 24, 1975 by Sergio Galeotti and Giorgio Armani -- the company's current President, Chief Executive Officer and sole shareholder -- and later that year, the first Giorgio Armani Borgonuovo 21 ready-to-wear collection (S/S 1976) was presented.
4. Which US fashion house is renowned for its minimalist designs? a) Tommy Hilfiger b) DKNY c) Calvin Klein
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Wrong! The correct answer is Calvin Klein. A pioneer of designer jeans, underwear and the wholesome, all-American look, Calvin Klein is one of the fashion world's biggest names - and brands. Born in 1942, he set up Calvin Klein Limited, in partnership with childhood friend Barry Schwartz, in 1968 in New York. Minimalist, practical and color neutral, Klein's clothing garbs a constellation of Hollywood stars, from Gwyneth Paltrow and Winona Ryder to Uma Thurman and Michelle Pfieffer.
Correct! A pioneer of designer jeans, underwear and the wholesome, all-American look, Calvin Klein is one of the fashion world's biggest names - and brands. Born in 1942, he set up Calvin Klein Limited, in partnership with childhood friend Barry Schwartz, in 1968 in New York. Minimalist, practical and color neutral, Klein's clothing garbs a constellation of Hollywood stars, from Gwyneth Paltrow and Winona Ryder to Uma Thurman and Michelle Pfieffer.
5. Who worked for Christian Dior before setting up his own fashion house? a) Louis Vuitton b) Rudolph Valentino c) Yves Saint Laurent
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Wrong! The correct answer is Yves Saint Laurent. Born in 1936, Yves Saint Laurent grew up in Oran, Algeria. At 17, he left for Paris where he showed his drawings to Michel de Brunhoff, director of Vogue, who published several of them immediately. Following a stint at fashion school, Saint Laurent was introduced to Christian Dior by de Brunhoff and he went on to work for Dior until his death in 1957. When he returned from service in 1962, Saint Laurent set up his own fashion house with Pierre Bergé.
Correct! Born in 1936, Yves Saint Laurent grew up in Oran, Algeria. At 17, he left for Paris where he showed his drawings to Michel de Brunhoff, director of Vogue, who published several of them immediately. Following a stint at fashion school, Saint Laurent was introduced to Christian Dior by de Brunhoff and he went on to work for Dior until his death in 1957. When he returned from service in 1962, Saint Laurent set up his own fashion house with Pierre Bergé.