A 13.2-megapixel rear camera takes great pictures, even in low light.
These days we carry so much of ourselves - bank details, medical information - on our smart phones that the thought of transferring all this data can be a great inhibitor in switching devices, especially from one maker's to another's.
Unless, of course, one is planning to upgrade; or getting an Apple.
In this context, Zopo's Speed 7 Plus makes a strong debut - its features are so similar to other smartphones that it is easy to adapt without too many hits and misses, or having to peruse its literature.
But that's also its Achilles' heel: If it is so similar to other devices, what distinguishes it?
The hardware is impressive. Smart black cover, with a matte-finish on the back, the device is a lightweight.
The large screen (full-HD resolution with 1920 x 1080 pixel resolution) provides a bright display.
But the shiny cover also makes it slippery and it is advisable to get a good cover lest it slips out of your hand.
The 5MP front camera is a sweet add-on, allowing comfortable Skype calls.
This is something this Chinese smartphone segment can boast of.
The battery, usually the iffy part of the China-made phones, holds out for an entire day with regular use.
The 64-bit MT6753 octa-core processor at 1.5 GHz, along with a 3 GB of RAM makes it fast and smooth.
The phone did not hang once during the entire month I used it.
But as I said earlier, everything working just fine is not good enough - especially when it is priced at Rs 14,999.
Samsung's Galaxy J7 comes for Rs 15,000; it has all the features and also the name of India's largest smartphone seller.
With its headquarters at Shenzhen, China, Zopo is a new player in a crowded market.
Potential users will be looking not just for familiarity but also distinction and competitive pricing.
ZOPO SPEED 7 PLUS
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