Samsung launches four new smartphones in India

Samsung India on Tuesday announced the launch of four new mid-segment smartphones - Galaxy A3, Galaxy A5, Galaxy E5 and Galaxy E7.

Galaxy A3 and Galaxy A5 are slimmest smartphones with full metal unibody, slim design and a superior hardware to meet the style quotient of the product's target group, youngsters.

"India is the first country for the launch of Galaxy E5 and E7, reaffirming its position as a key market for Samsung globally. The launch of new dual-sim smartphones will further strengthen Samsung's product portfolio in the mid-range segment," Asim Warsi, VP - Marketing, Mobile & IT, Samsung India, said.

The new range of smartphones will be available from mid-January, he said.

Galaxy A3 will be priced at Rs 20,500, A5 at Rs 25,500, Galaxy E5 at Rs 19,300 and E7 at Rs 23,000.

"Demonstrating our commitment towards consumers, we have selected India as the first country to launch Galaxy E7 and E5 smartphones globally. Continuing our legacy of setting new standards for customer-centric innovation, we are focused on redefining the concept of offering revolutionary devices," Samsung India Senior VP, Mobile & IT, Ken Kang said.

Samsung Electronics Co Ltd is a global leader in technology with 2,86,000 employees across 80 countries with annual sales of $216.7 billion.