Domestic handset maker Ringing Bells launched India's most affordable smartphone for Rs 251 on Wednesday, a move that is set to disrupt the growing handset market in the country.
Bookings for the Freedom 251 open on February 18 at 6 a.m and will close on 21 February at 8 p.m. The company says deliveries will be completed by 30th June 2016.
The launch is in line with Prime Minister Narendra Modi's vision for "empowering India to the last person, transforming India's growth story", the Noida-based company said.
Established last year, Ringing Bells will start with the assembly of handsets in Phase-I and aims at full indigenous development of the feature-rich smartphones, it said.
It did not disclose any other details about manufacturing, products and pricing.
A new entrant in the Indian mobile phone market, Ringing Bells had launched one of India's cheapest 4G smartphone at Rs 2,999, recently. It has launched two other feature phones in the market.
India, one of the fastest growing smartphone markets globally, is poised to overtake the US as the second-largest market in next few years.
In the last few months, global smartphone makers, including the likes of Xiaomi, Motorola and Gionee have commenced assembling their handsets in India, where the government is pushing local manufacturing through its Make in India initiative.
Photographs: Kind courtesy, Ringing Bells
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