Renault Kwid is taking things one step further with the French automaker offering a product that is high on value and style.
The small car arrived in the Indian market three decades ago, at a time when vehicles like Ambassadors existed and ruled the roads with their bulbous and heavy structures.
With a displacement of barely 800cc, the small hatchback zipped past the likes of Ambys and Fiat along with generating a higher mileage in the process.
Tata Nano probably marketed the vehicle in a wrong manner using the word Rs1 lakh too many times, which portrayed the vehicle as a cheap product rather than highlighting its utility.
Maruti 800, however, was never portrayed as the cheapest car but rather the most valuable car with the company highlighting all its practical features as assets.
On the other hand, Renault Kwid is taking things one step further with the French automaker offering a product that is high on value and style.
The prospect sounds exciting and is a reality. Further, all this is being offered at a price less than that of Maruti 800.
What is brilliant about this move is that the love for compact SUVs among the Indian audience is at its peak and that is exactly what Renault is banking on and ready to cash in.
Moreover, the flamboyant set of features that the vehicle offers, makes the success of the car inevitable with an never-ending set of accessories.
Some of the features that Renault Kwid will offer include the 7 inch MediaNav touchscreen unit that we saw with Renault Duster.
With an airbag system for the driver, you pretty much get everything that you need from a car at Rs 3.53 lakhs.
With almost all the contemporary features loaded in a small package, one would hardly reject this offering until and unless there is a new player in the market.
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