You're back home after a hard day's work and relaxing on a sofa, gazing at this wall painting. How boring, did you say? What if it's not a painting but a high-definition flat screen television?
Philips is soon to launch its latest ambilight surround light system television that was showcased recently at the Berlin IFA consumer electronic trade fare, globally.
The breakthrough here is that the surround light system improves your viewing experience by controlling the ambient light and colour around the screen.
Imagine you are watching eagles on Discovery channel. As the birds of prey swoop down on running rabbits in the bushes, the lights on the top of your screen will reflect the colour of sky, while the sidelights adopt the colour of the bushes, and lights at the bottom, the colour of the blood stained rabbits.
Likewise, if it's an underwater shot, the wall will get an aquamarine glow. You'd need to wait till November for this, though, and the product is expected to sell at around Rs 2.5 lakh in India.
"After the success of two-side ambilight sets in India, we're ready to sell the surround ambilight to high networth individuals and corporations.
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We are confident of making a big splash with this innovative product," said Rudy Provoost, CEO, consumer electronics division, Royal Philips NV.