When was the last time you read a product manual before operating your new electronic gadget, used a road map to reach some place, or filled a complete application form by yourself? Hard to remember, right?
The story is no different when it comes to reading an insurance brochure or filling up an insurance application form.
We presume that the other person (insurance agent, broker, or the sales executive) can fill our application form better than we can, as they are used to the activity. Referred to as "conscious ignorance," very few people bother to diligently go through the form.
There are question in the medical form that your agent cannot answer for you. In most cases, for questions such as 'whether the applicant smoke' or 'consumes alcohol', the agent ticks on the "no" option. They also fill the questions on medical history on presumptions.
There are cases when the agent asks the applicant to deliberately hide information, as it may increase the premium.
This ignorance or non-disclosure
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