A year after test-marketing its traditional snacks in the northern states of Uttar Pradesh and Madhya Pradesh, Mumbai-based Parle Products, also one of the largest biscuit makers in the country, is set to launch the product primarily in the west and the north of the country.
The move to get into traditional snacks comes four years after Parle Products first launched chips and extruded snacks (much like Pepsi"s Kurkure) under the Musst brand name.
This was relaunched to Parle's for chips and Full Toss for extruded snacks in 2010 owing to the lack of response to the product in the marketplace.
Parle Products' group product manager B Krishna Rao says the chips in particular are now doing well in comparison to its earlier avatar under the Musst brand name.
Analysts say that Parle has done well in pushing the brand in high footfall and visible areas such as railway platforms besides kirana stores.
It has also lured consumers to its chips by offering 20 per cent and 25
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