Nokia is planning to launch at least 20 new models of cellular phones in the next six months in India. The company has already launched 20 new models in the first half of 2006.
The company is targeting its products at the youth and the enterprises in India for volume sales.
"The company announced investment plans of $ 150 million in India in November 2004, a considerable part of which has gone into the manufacturing unit in Chennai, which began operations in January this year. Till March 2006, the unit has manufactured one million handsets", said Devinder Kishore, director, marketing, at a youth-oriented football event sponsored by the company.
The mobile handset market in India is growing at a rate of approximately 50 per cent. Approximately 4.5 million handsets are being added to the existing market of 100 million, he said.
"There is great potential of volume sales in the entry-level and upgrade level handsets. We are looking at penetrating