Cricketer Yuvraj Singh was on Friday signed on by Nippo Batteries as their brand ambassador.

"There could not have been a better choice than Yuvraj Singh. Considering his power packed shots and fielding prowess, he is but a natural extension of our 'Jabardast Power' positioning. In other words, the perfect brand fit," said C Sreenivas, deputy general manager (sales and marketing), Indo National Limited.

Yuvraj will be seen in three TV commercials, two of which are targeted towards urban consumers and one towards the rural population.