According to sources, Ambani wants the GEC segment of ETV to be the front running business. ETV channels were restructured recently, to pave way for a specific focus on the GEC business.
The channels now have a separate 24-hour news channel and existing GEC channels are being spiced up with new and wide range of content line-ups.
Channels such as ETV Bangla, ETV Marathi, Kannada have got their separate version of 24 hour news channels while existing GEC channels are being getting a spin in content.
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