"The Web is moving to 'My Web'. Microsoft believes that the PC computing experience increasingly includes an online view. As part of our six year celebration, MSN India decided to give our users something to celebrate about as well," Jaspreet Bindra, Country Head, MSN and Windows Live India, told reporters.
He added, " We also decided to launch a whole new range of Windows Live products for the users in India."
The new and improved look of the home page features a more vibrant and user-friendly interface. It features better graphics, and the desktop TV (started around eight months ago) portrays images of better quality, more value-added content and additional channels and integrated advertisements. MSN India claims to have slightly over 250 advertisers on its site.
MSN India also announced the launch of the Windows Live Domains. Now users can have their own domain names such as yourfamilyname.com or auniquename.com and create unlimited amount of free email accounts as a closed group or an open to all in the respected domain.
Everyone on the user's domain will get a Hotmail account, which can be upgraded to Windows Live Mail Beta for free. The online player also unveiled the new special effects (SFX) advertising packages it had specially created for the revamped portal.
Raj Nayak, CEO NDTV Media said," The new MSN India portal will offer advertisers innovative and more enhanced advertising tools that will help reach out to a wider audience online.