Motorola said on Monday it has joined hands with Italian sports car manufacturer Ferrari to launch a co-branded 3G-enabled handset priced at Rs 21,840 in the Indian market.
The new handset --MOTORAZR 2 V9 Ferrari would be available exclusively at the Mobile Store for the first week of its launch. However, the phone would not be a limited edition device.
"The consumers' mindset and taste are rapidly changing in India. The formula one racing culture is fast catching the fancy of the Indian youth and we are confident that we will find the right kind of audience for the product," Motorola Senior Director, Sales and Distribution (India and South West Asia)
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Lloyd Mathias said.