BUSINESS

Mercedes-Benz E-280 at Rs 40 lakh

January 20, 2006

Continuing with its strategy of introducing exciting products, upgrades and variants into the Indian market, DaimlerChrysler India on Friday announced the launch of the E-280, its new variant of E-class in India. The company also announced debut of the diesel variant, the E-280CDI in India.

"Globally, the E-Class remains as one of the most popular models and in India too, this trend finds an echo. In the year 2005, DaimlerChrysler India sold 825 units of the E-class," said Wilfried Aulbur, MD and CEO of DaimlerChrysler India adding, "The new E-280 and the E-280CDI will further strengthen the product-line. The immense appeal of our E-class range in India can, to a large extent, be attributed to the superior aesthetics, performance and power that this vehicle delivers."

The new E-280 (petrol) features trailblazing innovations and has even more enhanced capabilities as compared to its predecessor the E-240. The new E-280 delivers a phenomenal 170kW at 6300 rpm, which is an enhancement of over 50 per cent as compared to its predecessor the E240.

The debutant delivers 282 Nm at 2500 - 5000 rpm as compared to 225 Nm at 4500 rpm for the E-240.

In addition are features like parametric steering for enhanced steering comfort, the new V-6 engines, 7-speed automatic transmission, electrohydraulic braking system.  The new E-280 shows its dynamic character with outstanding agility, sports car like handling and superb cornering and at the same time the exceptional braking system ensures maximum handling safety and help the driver to cope better with emergency situations.

Key characteristics that set the new E-280 apart from its predecessors include higher torque, smooth power delivery, reduced fuel consumption, enhanced refinement and lower noise emissions.

The increase in power and torque is largely due to the following technical advancements namely 4-valve technology with continuous intake and exhaust camshaft adjustment, optimisers of all air ducting components, intake ports in conjunction with adjustable tumble flaps for each intake port, combustion optimisation, a further reduction in friction losses, improved thermal management in the coolant circuit and optimised oil and water pump drives.

The launch of the Mercedes-Benz E-280CDI was also announced today by DaimlerChrysler. This power packed variant delivers features a V6 engine in contrast to the single line engine-assembly of the predecessor E-270CDI. The engine also delivers a rated 440Nm torque and 140kW of Power in contrast to 127kW for the E-270CDI.

The design of the E-Class continues the elegant lines and emphasises the dynamic character of the saloon more than ever. The striking twin headlamps are slightly angled back, characterizing the progressive, dynamic appearance of the front-end. The same message is conveyed by the side view: typical E-Class, but with an unmistakable sportiness and elegance.

Generous amounts of space, perfect ergonomics, state-of-the-art assist systems, ultimate climate comfort - the new E-Class has everything motorists could wish for on long journeys.

Physical well-being is high on the agenda too with redeveloped seats and a wide range of options for customised seating comfort. The cars thus live up to their tag-line: "The pursuit of Elegance ends here".

The new E-280 is now available across India at all the Mercedes-Benz authorised showrooms and the ex-showroom price of Rs 40,57,828/- (ex-showroom Mumbai).

The E-280CDI is available at an ex-showroom price of Rs. 39,31,361/- (ex-showroom Mumbai).

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