All that a user has to do is send an SMS to 53695 and can send an e-mail, save and retrieve personal information, send a file to an e-mail address, share and access contact information and can participate in interactive group messaging.
Currently, these services are operational with Airtel (SMS to 53695) in Karnataka and would be expanded with national coverage shortly, the company's founder and chairman, Jagadish Kini, and CEO K Ganapathy Subramanian, said.
They said the company is in talks with other operators for integration in near future. Subscribers other than Airtel, need to send SMS to 9980153695 to avail services.
The company said it empowers an entry level mobile user with services through SMS without the need for GPRS/Internet that spare the trouble of reaching out to a computer.
"MyDuniya platform brings processing power of the web and reach of the mobile to provide simple and useful applications", Kini said.
Subramanian noted that SMS is the most widely used non-voice service. "Our services are designed with consumer choice, convenience and usability as focal points", he said.
MyDuniya is also facilitating enterprises and web portals by providing them a channel to reach out to their mobile consumers. The platform supports two-way interactions and can be leveraged for a variety of customised services, it was stated.