Flipkart on Tuesday launched a next-day delivery service.
The service will begin with Delhi, Noida, Mumbai, Chennai, Bangalore, Pune and Hyderabad.
“We are launching this service with a wide selection of products. It might not be available in a few cases like imported items,” said Ravi Vora, senior vice-president (marketing), Flipkart.com.
The service will be available at an extra cost of Rs 90 for every item ordered, over and above the normal product and delivery cost.
Launching the service meant that the company had to streamline its supply chain, resulting in higher costs.
“We are expecting that around five-15 per cent of our active customers will avail of this feature, on the revenue side we expect a larger contribution,” said Vora.
Experts argued the financial implication of the new service would depend on how many customers opted for it.
If a substantial number of customers don’t use this feature, the cost might go up further, said an industry source.
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