Movies, music and games is what you'd expect by way of in-flight entertainment. But learning the letters of a new language?
Singapore Airlines thought it was possible. Last week it announced a fully interactive, language learning programme on Krisworld, its in-flight entertainment system.
To learn a new language from a choice of 22 languages, passengers can select their mother-tongue along with the language to be learnt. With a choice from four lessons (numbers, dates, words and phrases), each language is read out by an expert on the screen and displayed for correct pronunciation.
Having picked up such basics, passengers can also grade themselves. "The whole learning process is interactive and that makes it entertaining and serves as a useful knowledge tool," says B K Ong, general manager, India, for Singapore Airlines.
With Korean, Vietnamese, Thai, Indonesian, Turkish, Tamil, Arabic, Hindi, Malay, Tagalog and Dutch, in addition to English, French, German, Spanish, Italian, Greek, Russian, Portuguese, Mandarin, Cantonese and Japanese, the language learning programme promoted through