In Chennai, where its has three clinics, about 30 per cent of its clients were men. In Bangalore, the percentage was about 35 per cent and in a couple of places it was as much as 50 per cent.
"Since Chennai and Bangalore are the hot destinations for IT and BPO firms, more and more young men from these companies are travelling a lot and meeting international clients. Hence, they turn towards beauty clinics to get a better look," Rakesh Pandey, chief executive officer, Kaya Skin Clinic, sadi.
"We recently launched dark circle reduction service, which had phenomenal response in the south. There is a need for skin care services and we address it in a very scientific way," he added.
Started in December 2002, Kaya today has 32 clinics, all company-owned, in all metros and major cities. Encouraged by good responses to its services, it is planning to increase its number of clinics close to 50 during this year.
The expansion will include Tier-2 cities. Asked about the business model, Pandey said it was showing a lot of promise from the future perspective because the operational break-even of each clinic was being reached in 3-5 months.
Kaya, which has handled over 40,000 clients, reported a turnover of Rs 20 crore (Rs 200 million) last year and is aiming to touch Rs 50 crore (Rs 500 million) by the end of this fiscal.