The airline, which reported its sixth straight quarter of losses on Monday (though it managed to reduce the figure), will reconfigure all its Boeing planes and offer a standard configuration of 12 business class and 156 economy seats.
Jet Airways hopes to switch to the single model by the end of the year.
Jet Konnect was started to compete with low-cost airlines but the airline has been unable to improve its loads and the twin brand strategy has led to confusion among passengers.
Announcing the decision to operate a single brand, Jet Airways Chairman Naresh Goyal said: “We as an airline confused customers (with multiple brands). . . The main aim in the tie-up (with Etihad) will be to increase market share.”
Jet Airways operates a full service and no-frills brand with its two operating permits. Under Jet Airways permit, it offers full service and Konnect service.
Under JetLite permit, it only offers Konnect service. Under the Jet Airways permit, it operates about 270 domestic flights and nearly 60 per cent of these offer no-frills service.
Subsidiary JetLite has 12 aircraft.
Goyal, however, clarified there was no plan to sell JetLite.
The airline said the switch to a single full-service brand would result in consistent high-quality service and deliver operational flexibility.
“We will offer value for money to customers. We will not be inferior to anyone,” Goyal informed.
He added the extra cost involved pertained to provision of free meal on board and deployment of one additional crew member.
Jet’s low-cost carrier, JetLite will now bear the main airline’s branding, Goyal said,
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