Yes, we are talking about Vistara, which is being launched by the Tata Group and Singapore Airlines jointly on January 9, 2015.
The new airline has positioned itself at a slight premium then the likes of Jet Airways in the full service space.
There is a market buzz that Air India, IndiGo and even Jet Airways have started fine-tuning fare strategies to take on the upcoming mighty rival, that is Vistara.
In the Meanwhile, take a look at what the existing carriers are offering to their patrons and what Vistara has in store for premium fliers.
Tata's Vistara has a class; check out how it'll pamper elite fliers
REVEALED! How Vistara plans to take on the skies
Vistara starts bookings, keeps fares much higher than competitors
Tata's Vistara has a class; check out how it'll pamper elite fliers
How domestic airlines are planning to counter Vistara