"The quality hunters will travel on Finnair flights from Finland capital Helsinki to various destinations in Europe, Asia and the United States," a Finnair release said.
The travel assignment started on Thursday and will end after six weeks, it said.
Among those selected is an Indian, Sanjoo Malhotra.
Malhotra currently lives in Stockholm, Sweden, where he is a travel entrepreneur and a food artist.
He creates cuisine that fuses Indian spices with fresh Nordic-sourced ingredients.
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