Gold market is glittering in India, and it is the apex World Gold Council (WGC) that is going to make the yellow metal dazzle more.
WGC will conduct nearly 30 workshops across the Indian cities as a prelude to Au DITIONS, a competition for gold jewellery designers. Au DITION is aimed at identifying three trend-setting designers, whose works will be showcased worldwide.
According to Madhumita Dutta, WGC's head of marketing in India, the theme for this year is trend-setting gold. "We believe the promotion of innovative products and designs will help increase consumption of gold jewellery worldwide," she said.
The competition is considered to be the Oscars of the gold jewellery designing. It was previously held in Brazil, South Africa and China and West Asia. In India, it is