GE Money in talks with Bharti, Rel Retail

GE Money India said on Monday it is talking to big retailers including Bharti-Wal-Mart and Reliance for offering credit programmes such as the private label credit card it has provided to Tata Group.

A unit of the $106 billion General Electric Company, GE Money India has offered a Visa credit card to customers of various Tata-run businesses like Taj Hotels, Tata Motors, Westside and Tanishq -- use of which will allow them to earn reward points that can be instantly redeemed at other outlets of the group.

"We are talking to a number of retailers... looking for tie-ups with Bharti-Wal-Mart, Reliance Retail, Trinethra, Subhiksha, Spencer's and the Future Group," GE Money (India region)

President and CEO Vishal Pandit told PTI.

He was optimistic about the tie-up with Bharti-Wal-Mart because of GE Money's global relationship with the US retailer.

In 1998, GE Capital partnered State Bank of India to market, issue and service payment of cards under the brand, SBI Card.

While the joint venture with SBI continues, GE Money is looking to broaden the reach of its cards business to big retail chains.

The branded store-cards issued by GE Money to customers of large retailers would allow cardholders to earn rewards at all outlets of the companies.