Ford Motors on Tuesday launched the new Ford Endeavour, which delivers much more power with all-new interiors, priced at Rs 17.32 lakh (Rs 1.73 million).
The new Endeavour is 75 per cent new but for its car, which comes with the turbo-diesel common-rail injection power plants.
The Endeavour comes in two basic dimensions and the size is almost identical to the current Endeavour.
In another development, Ford Motor India on Tuesday announced it will invest about $500 million for a range of activities including investment in small car segment.
''We will invest about $500 million in small car segment, engine production and for business expansion,'' company Vice President (marketing and sales) Scot McCormack said on the sidelines of a conference in New Delhi.