Carmaker Ford India launched on Thursday a new customer support initiative -- Ford Roadside Assistance, under which it will offer round-the-clock on-site emergency breakdown service to its existing and new customers.
The service would be offered for a period of one year to all new Ford car owners, while the existing customers can purchase a service pack of Rs 1,100 per annum.
"Customer delight is the cornerstone of Ford Service and we want them to completely enjoy the ownership experience of a Ford car. This is a first such initiative in the Indian car market," Ford India Vice President Scott McCormack
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told reporters.