"As many as 40 per cent of vegetables are rotting as there is no backend.
"Multi-brand retail is a model that will work and the advantages outweigh the risks. Advantages of a backend and cold-chains being formed, sourcing, quality standardisation, etc are going to mainly help our agricultural sector," Kamal Nath, Union Urban Development and Poverty Alleviation Minister said.
He was addressing the All-India management Association summit in Mumbai.
Stating that the worries of mom-n-pop stores being gobbled up by the big players were unfounded, Nath, who in 2009 had pushed for retail FDI, said, out of all the cities we had only 21
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