A new radio station for the South Asian community has been launched in Dubai, which will focus on Bollywood music besides covering local and international news.
Arabian Radio Network, region's largest group of popular stations, launched Pulse 95.3 on September 2.
Dubbed "a station for the discerning", Pulse 95.3's diverse offerings capitalise on the growing influence of Bollywood, which has sparked new interest in evergreen hits from the subcontinent.
The station will also provide in-depth coverage of local and international news, a statement from ARN said.
"The arrival of a differentiated South Asian station with a strong personality like Pulse 95.3