Reckitt Benckiser (India) Ltd, known for popular brands like Dettol and Cherry Blossom, expects to more than double revenues in three years to Rs 2,500 crore (Rs 25 billion) and sees the country's top antiseptic brand Dettol alone adding Rs 1,000 crore (Rs 10 billion) to its top-line by then.
"Our growth in Indian will be driven by increased penetration of personal and home care products and this growth is expected to drive our top-line to the Rs 2,500 crore mark by 2010," Reckitt Benckiser India chairman and managing director Chander Mohan Sethi said in New Delhi.
At present, the penetration of personal and home hygiene products in India stands at just six