Delhi startup eyes US fitness wearables market through smart shoes

An Indian company has introduced smart shoes which, it claims, scientifically improve running and fitness levels by giving real-time feedback to the user.

"Till now, all activity trackers and wearables gave data. We are conspiring to change that by inferring this data and giving it a meaning," Arnav Kishore, CEO and founder of Boltt, a Delhi/NCR-based startup, said while introducing smart shoes, a range of smart bands, shoe pod sensor and wireless headsets at the Tech Disrupt event in Silicon Valley.

The smart shoes, he said, will scientifically improve running, track and further fitness levels and show the consumer their health in a whole new way.

Playing with a combination of advanced fitness wearables, and an Artificial Intelligence Health Coach, the products represent a 'connected fitness' solution, accelerating the quality of life for users, he said.

Having partnered with Garmin, the world pioneer in wearable sensors, Boltt said pre-orders for the wearables will open in October, followed by the commercial launch through credible e-commerce partners and strategic offline experience centers a month later.

It plans to launch the products in 13 countries, in batches, through primary channels of sale.

With its range of products and solution Boltt is addressing the white space in the wearables domain and through meticulous AI reinventing and complementing the software part of the fitness gadgets space, the company said in a media release.

One such offering by the company is the Boltt training app that works in tandem with their smart shoe.

With hundreds of scientifically designed workouts and training plans, the app assists the user's run and workout more effectively, it said. 

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