He was the man who, even while sitting in the agriculture ministry, could call its abode Krishi Bhawan as 'Kursi Bhawan', alluding unabashedly to the all-pervasive bureaucracy there.
His courage was visible also when digressing from the main milk business.
He ventured into the processing and marketing of edible oils under the 'Dhara' brand, challenging the monopolistic hold of a few oil dealers of those days, referred commonly as the 'Telia Rajas'.
This, of course, led to a couple of attempts on his life, but he remained undeterred.
Dr Kurien's conviction was reflected in his faith that even rural enterprises, dealing with illiterate farmers and farm women, could be run on modern lines and use modern technology without any government support.
He believed in maintaining distance from the government, to be able to translate his innovative ideas into practice.
The success of dairy development in the form of Amul was greatly due to the policy of self-reliance. Kurien believed that accepting government support or subsidies were like an open invitation to official interference, which would ultimately prove counterproductive.
A sizable part of the resources needed for developing the infrastructure for collection, chilling, transportation and distribution of milk in the initial stages of the Operation Flood project were raised through the sale of the milk powder and milk fat received as gift from abroad.
Though his approach was questioned by many on the plea that it was
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