Online grocery platform BigBasket is looking at hiring 10,000 people for its warehouses and last-mile delivery to clear pending orders quickly and meet the spike in orders on account of the nationwide lockdown.
She added that the pressure is being felt across all cities with the challenges being higher in tier I cities.
E-commerce companies have been struggling to deliver orders after the 21-day lockdown, imposed to contain the spread of the deadly coronavirus, came into effect from March 25.
Even though the government has allowed delivery of essential goods including food, pharmaceuticals and medical equipment through e-commerce platforms, players have complained of their delivery staff being hassled by the local police.
With local authorities shutting down warehouses and stopping trucks from crossing state borders, e-commerce players have seen their operations getting disrupted.
The companies have resumed operations and working to complete pending orders. Some companies are giving people the option to cancel their orders, and are also delaying taking fresh orders to ensure the pending orders get delivered.
Another challenge facing the industry is the availability of limited staff for warehouses and logistics.
Tewari said currently, there is a shortfall of 50 per cent staff in the company's warehouses and delivery team.
The company has started taking orders in all the cities but due to capacity constraints the slots are getting filled very quickly, she added.
In a tweet, BigBasket said it is operating at about 40 per cent of its planned capacity.
"We are operational across all our cities with limited slot capacities except Kochi and Indore... We were operating at 10 per cent of our capacity on March 25 and as of yesterday (April 2), we are operating at 40 per cent of capacity planned," it said.
The company also has permits/passes from government authorities to ensure that its employees have safe passage for their work. It is also providing attractive salary and benefits package including health insurance to help staff at this difficult time.
On Thursday, BigBasket partnered with ride-hailing platform Uber to deliver household essentials to customers.
Most ecommerce issues resolved: DPIIT secretary
No lockdown for aerospace, defence firms
How COVID-19 could change India's political economy
More trouble brews for Indian tech companies
'Lockdown should be extended for another 15 days'