The Indian Banks Association and Indian Cards Council have joined hands to set up a data of telephone numbers whose owners do not wish to receive telephone calls from banking telemarketers for financial products or services.
As a first step towards this, they have issued a Request For Information for setting up of a national common Do-Not-Call Registry -- a first in India.
Facilitated by MasterCard International, the RFI invites information that may assist in the development, deployment and operation of a proposed common national registry of telephone numbers of consumers who do not wish to receive telephone calls from telemarketers for financial products or services.
Through the RFI, both IBA and ICC are seeking information to determine the availability of capable service providers to set up the Do-Not-Call-Registry.
While several banks have already set up their systems, customers are required to register with each bank separately. However, to provide consumers with a one-stop solution, MasterCard, based on its experiences in the US and Canada, had proposed a common Do-Not-Call-Registry.
This would be operated on behalf of the entire banking and financial services industry and enable the card industry to operate from a shared platform and ensure that a customer who registers with the common Do-Not-Call Registry does not receive calls from DSAs of all member banks.
Once the Do-Not-Call-Registry is in place, telemarketers would be required to refrain from calling consumers who have put themselves on this registry.
IBA and ICC feel that telemarketers would need to access the Do-Not-Call-Registry on at least a fortnightly basis in order to ensure the removal from their lists of those consumers who have placed themselves on the national registry.
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