He is taking over from Bharat Puri who has been appointed as commmercial strategy director for Asia Pacific, a company spokesperson said.

Kripalu, an IIT-Chennai and IIM-Calcutta alumni, will take up the new assignment on October 28. Before the current assignment, Kripalu was overseeing Unilever's East Africa operations.

Rajiv Wahi, president of Cadbury Asia Pacific, said, "I am delighted that Kripalu is joining us. His expertise in general management of consumer goods will be significant in taking Cadbury India to the next level of growth."