Now the brand is back, making an even bigger attempt to enter Bengali hearts and minds, reports afaqs.com.
This time round, it is pitching its activation as the season's biggest wedding -- one in which Cadbury weds local girl Mishti.
As before, it used local media heavily to invite people to the wedding and shower blessings on the newly-wed couple.
The entire campaign has been designed by ABP One and is supported by ABP Group as the print partner.
Twenty local sweet shops and chains, adding up to 60 outlets, are part of the activity.
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